Mike Moore Mike Moore

36th Stonesteps Longboard Contest

Here’s a couple of Double Exposure images and some slow shutter images I made during the 36th Stonesteps Longboard Contest in Encinitas, CA. You can find the rest of the images here: https://moorephotography73.pixieset.com/36thstonestepslongboardcontest/

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Mike Moore Mike Moore

What is the Inverse Square Law?

What is the inverse square law in photography?

The inverse square law is a principle in physics that applies to many different fields, including photography. In photography, the inverse square law states that the intensity of light decreases in proportion to the square of the distance from the source of light.

In other words, if you move your subject twice as far away from your light source, the intensity of light on your subject will decrease by a factor of four. This means that you'll need to increase your exposure by two stops to compensate for the decrease in light.

The inverse square law is important to understand in photography because it can affect the way you position your lights and how you expose your images. By understanding how light falls off over distance, you can create more balanced and pleasing lighting in your photographs.

Here’s a great example.

Let's say you're using a flash to light a subject, and the flash is positioned one meter (approximately three feet) away from the subject. According to the inverse square law, if you move the flash back two meters (approximately six feet), the intensity of light on the subject will decrease to one-fourth of its original value (since 2 squared is 4).

To compensate for this decrease in light intensity, you'll need to increase your exposure by two stops. This means that if your original exposure was f/8 at 1/125th of a second, you'll need to adjust it to f/4 at 1/125th of a second to get the same level of exposure on the subject.

By understanding the inverse square law, you can make more informed decisions about the placement of your lights and how you set your camera's exposure settings to achieve the desired lighting effect on your subject.

More to come on this subject so stayed tune…

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Mike Moore Mike Moore

Why Should My Business Use a Professional Photographer?

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Professional photography can increase sales in small businesses in several ways:

  1. Better visual representation: High-quality photos capture the attention of potential customers and can entice them to learn more about your business. Professional photography can help showcase your products or services in the best possible way, making them more appealing to potential customers.

  2. Brand image: Professional photography can help create a consistent and professional brand image for your business. This can make your business appear more trustworthy and credible, which can help increase customer loyalty and repeat business.

  3. Social media engagement: With the rise of social media, having visually appealing content is more important than ever. High-quality photos can help increase engagement on social media platforms like Instagram and Facebook, which can lead to more exposure and ultimately more sales.

  4. Website optimization: Professional photography can also improve the overall look and feel of your website, which can lead to better user engagement and ultimately more sales. High-quality photos can also help improve your website's search engine optimization (SEO), making it easier for potential customers to find your business online.

Overall, professional photography can help small businesses stand out in a crowded marketplace and ultimately increase sales by improving the visual representation of their products or services, creating a consistent brand image, increasing social media engagement, and optimizing their website.

Contact me today at info@mmoorephotos.com, and I will help solve your photography needs immediately.

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