Mike Moore Mike Moore

36th Stonesteps Longboard Contest

Here’s a couple of Double Exposure images and some slow shutter images I made during the 36th Stonesteps Longboard Contest in Encinitas, CA. You can find the rest of the images here: https://moorephotography73.pixieset.com/36thstonestepslongboardcontest/

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Food, Table top, Product Mike Moore Food, Table top, Product Mike Moore

One Egg

A simple setup with one white egg, two lights and lots of patience.

I included the BTS for those who are interested.

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Mike Moore Mike Moore

What is the Inverse Square Law?

What is the inverse square law in photography?

The inverse square law is a principle in physics that applies to many different fields, including photography. In photography, the inverse square law states that the intensity of light decreases in proportion to the square of the distance from the source of light.

In other words, if you move your subject twice as far away from your light source, the intensity of light on your subject will decrease by a factor of four. This means that you'll need to increase your exposure by two stops to compensate for the decrease in light.

The inverse square law is important to understand in photography because it can affect the way you position your lights and how you expose your images. By understanding how light falls off over distance, you can create more balanced and pleasing lighting in your photographs.

Here’s a great example.

Let's say you're using a flash to light a subject, and the flash is positioned one meter (approximately three feet) away from the subject. According to the inverse square law, if you move the flash back two meters (approximately six feet), the intensity of light on the subject will decrease to one-fourth of its original value (since 2 squared is 4).

To compensate for this decrease in light intensity, you'll need to increase your exposure by two stops. This means that if your original exposure was f/8 at 1/125th of a second, you'll need to adjust it to f/4 at 1/125th of a second to get the same level of exposure on the subject.

By understanding the inverse square law, you can make more informed decisions about the placement of your lights and how you set your camera's exposure settings to achieve the desired lighting effect on your subject.

More to come on this subject so stayed tune…

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Mike Moore Mike Moore

Why Should My Business Use a Professional Photographer?

commercial photographer near me, product photography, san diego, encinitas, product photographer, lifestyle photographer, commercial photographer, small business

Professional photography can increase sales in small businesses in several ways:

  1. Better visual representation: High-quality photos capture the attention of potential customers and can entice them to learn more about your business. Professional photography can help showcase your products or services in the best possible way, making them more appealing to potential customers.

  2. Brand image: Professional photography can help create a consistent and professional brand image for your business. This can make your business appear more trustworthy and credible, which can help increase customer loyalty and repeat business.

  3. Social media engagement: With the rise of social media, having visually appealing content is more important than ever. High-quality photos can help increase engagement on social media platforms like Instagram and Facebook, which can lead to more exposure and ultimately more sales.

  4. Website optimization: Professional photography can also improve the overall look and feel of your website, which can lead to better user engagement and ultimately more sales. High-quality photos can also help improve your website's search engine optimization (SEO), making it easier for potential customers to find your business online.

Overall, professional photography can help small businesses stand out in a crowded marketplace and ultimately increase sales by improving the visual representation of their products or services, creating a consistent brand image, increasing social media engagement, and optimizing their website.

Contact me today at info@mmoorephotos.com, and I will help solve your photography needs immediately.

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Encinitas, Personal Mike Moore Encinitas, Personal Mike Moore

30th Annual Stonesteps Longboard Contest/Encinitas

Looking back at our annual local neighborhood surf contest. One of the best days of the year, for sure...Friends, Neighbors and even some Dolphins.

http://moorephotography.pixieset.com/30thannualstonestepslongboardcontest/

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Commercial, Personal, Encinitas, Project 52 Mike Moore Commercial, Personal, Encinitas, Project 52 Mike Moore

Simple... / Encinitas Photographer

Simple Subjects, Simple Design

A vision statement for my work... I photograph simple subjects and use a simple design.

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Encinitas, Personal Mike Moore Encinitas, Personal Mike Moore

11th Annual Switchfoot Bro-Am Surf Contest / Encinitas Lifestyle Photography

What a day at Moonlight Beach! Surf, Music, Jousting, more music and Switchfoot to end the afternoon! Sorry no Switchfoot concert photos but what I saw of it on the Live Stream it was EPIC!! Enjoy the photos and please SHARE...

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Encinitas, Personal Mike Moore Encinitas, Personal Mike Moore

Winter in Encinitas... / Encinitas Photographer

Last couple of days of Winter in Encinitas...

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Encinitas, Personal Mike Moore Encinitas, Personal Mike Moore

Epic Sunset in Encinitas... / Encinitas Photography

Encinitas Sunset...

This was just the beginning of another amazing sunset in our fine city. The most beautiful part of this particular sunset came a few minutes after the sun sat below the horizon. The sky opened up above us and became a lovely vivid pink masterpiece...

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Encinitas, Personal Mike Moore Encinitas, Personal Mike Moore

Stonesteps Sunset / Encinitas Photography

Stonesteps Beach, Encinitas CA

Sometimes you just get lucky. This guy was running down the steps for a sunset session and I quickly fired off two shots. Love how the sun rays wrap around his head...Ahhh, Encinitas in February!

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Encinitas, Personal Mike Moore Encinitas, Personal Mike Moore

February in Encinitas... / Encinitas Photographer

February Sunset, Stonesteps Beach

Working with textures and sunset in Encinitas...

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Encinitas, Personal Mike Moore Encinitas, Personal Mike Moore

Beautiful January Sunset in Encinitas / Encinitas Photography

Ho Hum...just a couple photos from a January Sunset in Encinitas at Stonesteps Beach! 

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Encinitas, Personal Mike Moore Encinitas, Personal Mike Moore

January Beach Day / Encinitas Photographer

Encinitas Beach Day in January...

The light was perfect in the middle of the afternoon. Encinitas in January is the place to be...

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Commercial, Encinitas Mike Moore Commercial, Encinitas Mike Moore

Stella Maris Encinitas / San Diego Commercial Photographer

Stella Maris Encinitas / Encinitas Photographer

New local Encinitas business...Stella Maris! Beautiful jewelry, art and apparel.  https://www.etsy.com/listing/208176506/unique-handmade-glass-bead?ref=shop_home_active_2

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Encinitas, Commercial Mike Moore Encinitas, Commercial Mike Moore

Jewelry Photography / San Diego Commercial Photographer

Jewelry photography for Stella Maris, a new Encinitas small business...

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Encinitas, Personal Mike Moore Encinitas, Personal Mike Moore

Lifeguard Yoga... / Encinitas Photographer

Encinitas Lifeguard

I love the colors and graphics in this image. A little Namaste in the background was an added touch...

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Personal, Encinitas Mike Moore Personal, Encinitas Mike Moore

Thunder & Lightning / Encinitas Photographer

The family awoke to a big boom and crackling lightning this morning. What came next was an incredible display of clouds in such dramatic form. So I grabbed my camera and captured a moment in the eastern sky...

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Encinitas, Personal Mike Moore Encinitas, Personal Mike Moore

First Day of Soccer Practice...

Today was my little one's first day of soccer practice. She has been waiting for this since she was three...now she is three days shy of six. 

I am so proud of her...

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Encinitas, Personal Mike Moore Encinitas, Personal Mike Moore

Paddle-Out at Stonesteps Beach / Encinitas Photographer

It was a beautiful day for a Celebration of Life in Encinitas...

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