Here’s a couple of Double Exposure images and some slow shutter images I made during the 36th Stonesteps Longboard Contest in Encinitas, CA. You can find the rest of the images here: https://moorephotography73.pixieset.com/36thstonestepslongboardcontest/
Making good use of the latest Burberry…
Click on the above link to see more images from the neighborhood contest!
How To Make Your Brand Shine with Professional Photography Services
Investing in professional photography services can be one of the best ways to boost your brand and attract new clients or customers. While many business owners might be tempted to save a bit of money with DIY projects, choosing an experienced pro can make all the difference when it comes to building trust with potential customers and creating conversions. Quality images make a lasting impression, and it’s important to show viewers that you take your business seriously. In this blog post courtesy of Moore Photography, we'll take a look at some reasons why investing in professional photography services could be beneficial for your brand.
Pull Your Brand Together
Hiring a professional photographer can ensure that the photos used on your website, social media pages, and marketing materials are cohesive and consistent with your brand’s message. A professional can help you create a look that is unique to your company and will provide you with images that match the aesthetic of your business. This means that every time a potential customer sees these photos, they'll associate high-quality images with your brand, which boosts trust and leads to loyalty.
Save Yourself Some Time
Working with a professional photographer means saving time, because you won't have to worry about taking the pictures yourself or trying to find stock photos that fit your needs. It also means being able to spend more time focusing on other aspects of running your business instead of worrying about finding quality images for marketing purposes. This quicker turnaround time also means you can post the images that much faster on your website or social media pages, ensuring that you'll never be trying to play catch-up with your competitors.
Enhance Your Online Presence
High-quality images not only enhance the look and feel of your website or blog, but they also give potential customers an idea of what kind of product or service you offer. Using professional photos as part of your online presence helps establish credibility and trustworthiness, which can result in more sales down the line, but their benefits don't end there. Clear, sharp photos can also boost your company's reputation because they provide an accurate view of what customers can expect. These are more likely to be shared, especially on social media where word travels fast.
Use Your High-Quality Photos Across Different Platforms
Professional photographers provide high-quality finished images that can be used across different platforms, such as websites, blogs, social media channels, and even email campaigns. This means you can use a free platform like Adobe Express to create marketing materials without worrying about the images losing quality in the process. Here are just a few of the projects you can make:
● Have an Instagram shop? Make an eye-catching post with a stunning image and clear text. You can customize your post using brand colors or your logo so that followers know immediately that it’s you.
● Make a Coming Soon Poster with the best image from your shoot. This is a great way to inform customers about a new product! You can customize the image by choosing from a variety of designs.
● Create a custom Facebook ad in minutes with this free tool. You can add your company’s colors or an eye-catching font. Once it’s finished, you can upload the ad immediately.
● Create a stunning menu using one of the beautiful templates available from Adobe. This is perfect for a restaurant or catering company, and you can customize your design with an array of fonts, colors, and imagery that suits your brand. Once it’s finished, you can share it online or print it out.
Investing in professional photography services is one of the best ways to boost any business’s image and reputation while ensuring brand consistency across all platforms. Not only does it save time, but it also helps create long-lasting impressions on potential customers. Whether you're just starting to build your business or are making some changes to an existing one, expert photography is a must.
Have a question for Moore Photography? Reach out today to talk about your brand photography needs.
An early morning walk in Downtown Encinitas brings many surprises and interesting images.
The wonderful challenges of photographing a beautiful timepiece such as this one are worth every minute.
If you ride a mountain bike then you need one of these.
My wife purchased new pots and pans this week. I got to play with packing materials…
Cardiff running
I used to run.
I ran for the challenge.
I ran for my health.
I ran for the comradery.
I ran to escape.
I ran to hear myself think.
I ran to run…
These are just a few of the clients I have had the opportunity to work with over the last five years. I have made new lifelong friendships and had some incredible experiences while traveling across the country making images. I am truly blessed.
Thought I would have some fun with one orange as my subject. Did you know oranges are technically berries?
I attended a John Gress Lighting Workshop this past Sunday along with 15 photographers of various skill levels. It was a great day! Below are a few images from the day…
During last night’s Taste of Leucadia, I happened to walk up to Wipeout Coffee and sample some ice coffee. Mmmmm, delicious! I recommend you make your way to Just Peachy in Leucadia or Seaside Market in Cardiff to find yourself some amazing organic espresso and coffee.
Enjoying some pork belly flatbread before watching the sunset from The Shore Room at The Seabird Resort in Oceanside.
A simple setup with one white egg, two lights and lots of patience.
I included the BTS for those who are interested.
CGI vs. Professional Photography: Which Should Your Company Use?
In today's visually-driven world, companies need high-quality imagery to make an impact on their audience. But with so many options available, it can be difficult to decide which route to take. Should you use CGI or a professional photographer? Both options have their advantages and disadvantages, so it's important to consider your company's specific needs before making a decision.
What is CGI?
CGI, or computer-generated imagery, is a type of digital art that uses computer graphics to create images, animations, and special effects. It is often used in movies, video games, and advertising to create realistic-looking visuals that would be difficult or impossible to capture in real life.
Advantages of CGI
One of the main advantages of CGI is its versatility. With CGI, you can create any type of image you can imagine, from fantastical landscapes to futuristic technology. This flexibility allows you to showcase your products or services in unique and compelling ways that might not be possible with traditional photography.
Another advantage of CGI is its consistency. With traditional photography, lighting, weather, and other factors can greatly affect the final image. CGI, on the other hand, allows you to create images with a consistent look and feel, regardless of external factors.
Disadvantages of CGI
One of the main disadvantages of CGI is the cost. CGI can be quite expensive, especially if you need to create complex images or animations. This cost can be prohibitive for smaller companies with limited budgets.
Another disadvantage of CGI is that it can sometimes look artificial or fake. While CGI has come a long way in recent years, it can still be difficult to create images that look completely realistic. This can be a drawback if you are trying to create images that are meant to be authentic and relatable.
What is Professional Photography?
Professional photography is the art of capturing images using a camera. It is often used in advertising, marketing, and other industries to create images that showcase products, services, or locations in the best possible light.
Advantages of Professional Photography
One of the main advantages of professional photography is its authenticity. Professional photographers are skilled at capturing images that are true-to-life and convey a sense of authenticity and emotion. This can be especially important if you are trying to build a connection with your audience.
Another advantage of professional photography is its cost. While professional photography can be expensive, it is often more affordable than CGI. This can be a significant advantage for smaller companies with limited budgets.
Disadvantages of Professional Photography
One of the main disadvantages of professional photography is its limitations. Professional photography is limited by the laws of physics and the environment in which the images are taken. This means that it may be difficult or impossible to capture certain types of images or to create images with a consistent look and feel.
Another disadvantage of professional photography is its variability. With professional photography, the final image is affected by many external factors, such as lighting, weather, and the subject being photographed. This means that it can be difficult to create images with a consistent look and feel.
Which Should Your Company Use?
When deciding whether to use CGI or professional photography, there is no one-size-fits-all answer. The best option for your company will depend on your specific needs and budget.
If you need to create images that are unique, futuristic, or that would be difficult to capture in real life, CGI may be the best option. However, if you are trying to create images that are authentic, emotional, or that showcase real-life products or locations, professional photography may be the better choice.
If you need professional photography for your product, contact me at info@mmoorephotos.com.
This post was written with the help of Chat GPT.
What is the inverse square law in photography?
The inverse square law is a principle in physics that applies to many different fields, including photography. In photography, the inverse square law states that the intensity of light decreases in proportion to the square of the distance from the source of light.
In other words, if you move your subject twice as far away from your light source, the intensity of light on your subject will decrease by a factor of four. This means that you'll need to increase your exposure by two stops to compensate for the decrease in light.
The inverse square law is important to understand in photography because it can affect the way you position your lights and how you expose your images. By understanding how light falls off over distance, you can create more balanced and pleasing lighting in your photographs.
Here’s a great example.
Let's say you're using a flash to light a subject, and the flash is positioned one meter (approximately three feet) away from the subject. According to the inverse square law, if you move the flash back two meters (approximately six feet), the intensity of light on the subject will decrease to one-fourth of its original value (since 2 squared is 4).
To compensate for this decrease in light intensity, you'll need to increase your exposure by two stops. This means that if your original exposure was f/8 at 1/125th of a second, you'll need to adjust it to f/4 at 1/125th of a second to get the same level of exposure on the subject.
By understanding the inverse square law, you can make more informed decisions about the placement of your lights and how you set your camera's exposure settings to achieve the desired lighting effect on your subject.
More to come on this subject so stayed tune…
