Mike Moore Mike Moore

Why Should My Business Use a Professional Photographer?

commercial photographer near me, product photography, san diego, encinitas, product photographer, lifestyle photographer, commercial photographer, small business

Professional photography can increase sales in small businesses in several ways:

  1. Better visual representation: High-quality photos capture the attention of potential customers and can entice them to learn more about your business. Professional photography can help showcase your products or services in the best possible way, making them more appealing to potential customers.

  2. Brand image: Professional photography can help create a consistent and professional brand image for your business. This can make your business appear more trustworthy and credible, which can help increase customer loyalty and repeat business.

  3. Social media engagement: With the rise of social media, having visually appealing content is more important than ever. High-quality photos can help increase engagement on social media platforms like Instagram and Facebook, which can lead to more exposure and ultimately more sales.

  4. Website optimization: Professional photography can also improve the overall look and feel of your website, which can lead to better user engagement and ultimately more sales. High-quality photos can also help improve your website's search engine optimization (SEO), making it easier for potential customers to find your business online.

Overall, professional photography can help small businesses stand out in a crowded marketplace and ultimately increase sales by improving the visual representation of their products or services, creating a consistent brand image, increasing social media engagement, and optimizing their website.

Contact me today at info@mmoorephotos.com, and I will help solve your photography needs immediately.

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Mike Moore Mike Moore

How to Make Better Product & Still Life Photographs / San Diego Product Photographer

Here are some tips for taking better product photography images:

  1. Choose the right lighting: Good lighting is crucial for product photography. You can use natural light, but if that’s not possible, consider investing in a lighting kit or softbox. Avoid using harsh overhead lighting as it can cast unflattering shadows.

  2. Use a tripod: A tripod helps to keep your camera steady and ensures that your images are sharp and in focus.

  3. Select the right background: Choose a background that is clean and uncluttered, and complements the product you’re photographing. You can use a white or black background, or opt for a colored background that enhances the product. Most local art supply shops will have colored paper.

  4. Consider the angle and composition: Think about the angle and composition of your shot. Try different angles, and experiment with different compositions to find the one that works best for your product.

  5. Use a macro lens: A macro lens is great for product photography, as it allows you to get up close and capture fine details. If you don’t have a macro lens, you can use a close-up filter or extension tube. B&H or Adorama have many to choose from.

  6. Edit your images: Once you’ve taken your photos, edit them to enhance the colors, contrast, and brightness. You can use photo editing software such as Capture One, Adobe Photoshop or Lightroom, or free online tools like Pixlr or Canva.

By following these tips, you can create professional-looking product photography images that showcase your products in the best possible light. Contact me if you have any questions at: info@mmoorephotos.com

commercial photographer near me, san diego product photographer, encinitas photographer, canon 90mm TS lens
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Mike Moore Mike Moore

Making the Image / Wine Bottle / San Diego Product Photographer

I used one light in a large 4 x 6 soft box, behind an even larger scrim, on camera left. This produces the soft gradient lighting on the bottle. I set up a white board to reflect light into the bottle on the right side of the camera, giving it a nice line down its side. The background gradient is subtly lit with a small soft box camera right.

A simple light set up to enhance the beauty of this delicious bottle of wine.

San Diego Product Photographer, Wine Bottle, San Diego Commercial Photographer, Encinitas Photographer
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Mike Moore Mike Moore

29th Annual Stonesteps Longboard Contest

Great weather, warm ocean temps mixed with the best neighborhood equals just another day in Encinitas...Check out this slideshow with music from the 29th Annual Stonesteps Longboard Contest. 

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